9 Secret Words
Here are the 9 secret words that have been very instrumental in my own business success. Lean in closer and let me whisper them to you. Here they are: “The Risk of Insult is the Price of Clarity”.
To be clearly understood, one must speak the simple, essential truth as plainly as he is able. While many of those listening will say “Such refreshing candor! So bold and direct!” Others will say, “He is tactless, blunt, rude, insensitive, and unrefined.”
Whether you’re advertising to your customers or talking to an employee, speak the simple plain truth! Here’s an example of what we have done at A-1: “A-1 Plumbing will be on time, every time!” Our customers have come to count on this statement and all of our employees (plumbers, call takers & dispatchers) know that they “must” deliver that product. It works folks!
