Here are the 9 secret words that have been very instrumental in my own business success. Lean in closer and let me whisper them to you. Here they are: “The Risk of Insult is the Price of Clarity”.
To be clearly understood, one must speak the simple, essential truth as plainly as he is able. While many of those listening will [...]

These tough times are important times to remain optimistic and work hard to increase your market share. Like in nature, there will be a natural “winter kill” where only the strong & smart will survive. Watch your expenses in every department and continue to work hard - the time will come when the strong will be left standing!

I write all of my own radio advertisements. The most important aspect to an effective ad is to talk about the customer’s life and how you can improve it by using your product. Your potential customer really doesn’t care about your needs; it should always be about theirs since they have all the $$$!
Speak to their [...]

It’s true that a successful promotion will open doors to new clients, BUT only PERFORMANCE will keep that door open. Effective ads may drive sales but those sales will be will short lived if your team does not perform to the customer’s expectations. So before you start a promotion, make sure your team has the training and skills to [...]

I think in early 2009, the businesses who show the most lovin’ will WIN! When I go to a Chamber event or any other event where business prospects are being ”mined”, it seems every other person is a banker or financial planner! People don’t care how much you know until they know how much you care! Show [...]